First Kut Records | A Division of Kent Entertainment

Serious thank you’s
Thank you father god for giving me strength, courage, and understanding in all that i need. thank you god for blessing me with my family,
friends, and artists that made it possible for the “king of the west” project become a reality. thank you god for my blessings of spiritual bliss it
keeps me humble and makes me a very rich man and for the gifts i have received especially the one as an m.c. as my own voice and for the gift of
writing rhymes an element i can share with the world.

I want to thank my beautiful wife gabriela for loving me you are my best friend always by my side and for always believing in me. i want to thank
you for giving me three smart, handsome and loving son’s you are the reason why i am still rapping to this day, you know the truth of who i am as
a man and what i’v e been through in my life.

Check out Joe Serious on MySpace
at www.myspace.com/bigjoeserious

THIS IS MY STORY....
The story of west coast hip-hop rap artist "Joe Serious" a.k.a L.A.'s Most Dangerous M.C. is as interesting as the music this MC can spit. Not just one of the best Latino hip-hop artists on the west coast, he may be one of the best rappers period on the west coast today. Hip-hop artist Joe Serious, stands 6 foot 2 and 250 plus pounds. Mighty is the man but his forceful lyrics makes him a contender in the hip-hop game, not his size.

This Heavy Weight M.C. is representing his hometown of East Los Angeles and Whittier, California. He has always been creative in his Style of Hip-Hop elements from the age of 8 years old. In the early 1980's Joe Serious first started rapping as M.C. Kidd Hipp and West Coast Pop locking as "Cartoon". Doing shows at different levels, from backyard parties, to legendary all rap AM station K-DAY 1580 party events, to the Los Angeles Sports Arena "Uncle Jam's Army" concerts; gave the young hip-hop MC experience and also gave him many avenues to show off his lyrical style.

During that time "SERIOUS" met up with different L.A. Hip-Hop Street Legends in hip hop such as DJ Greg Mack 1580, Ice-T, Michael "Turbo" Chambers, The world known platinum producer and DJ BattleCat, The DVX crew, B-Real and Sen Dog (now known as Cypress Hill) and Mellow Man Ace, G-Cell and Qluso The Dominoes Poplock crew, Supha latin "Click", Julio G. from Mack Attack Mix Masters and yes The Master - DR. DRE from Eazy E's gangster rap crew N.W.A; who at that time was from the World Class Wrecking Crew who was Big Joe's D.J. at his opening night and where they moved the crowd at Dooto's night club in Compton, California. In 1985-86 "Serious" made his name on the streets when legendary L.A. Radio D.J. Greg Mack announced him live on the radio after selecting his cassette tape as one of the best M.C.'s to compete for The Best Rapper of the West Contest sponsored by the legendary hip-hop crew the Sugar Hill Gang.

"After years of M.C'ing and rapping in all areas and in the streets of Los Angeles I kept holding on to my dream," Joe Serious tells ThugLifeArmy.com. "I went through a lot of things in the hood as a young man with non-stop Street Life situations with gangsta's, hustling and violence was a way of life and still working different jobs to support my mother, brothers and sisters, my family. I had it rough growing up and yes I take the fifth on the things I had to do on the streets to survive, but you know the jungle it will eat you alive if you don't find the right vine to jump on and get out. I kept it legit through out my life and followed the code but I kept God close to me and with that my dream, so I decided to go back to school again and try to do something I always wanted to do and that was to perform.

I went to the Academy of Radio and Television Broadcasting where I studied many different subjects in radio and communications. At the same time started recording my first album "Power of the Tongue" released in the summer of 2004 through Addicted 2 Wax/ Cisco Music Group and released at Norwalk Records. I then met my new homies Rod "Warrior" Mendoza from RuffRyderz, Yesi Ortiz of Power 106 and Big Charles Gatewood of Power 106 Flava Unit, Noah Ayala of Wild 96 in the I.E. and New West Coast Homeboys along the way Big Qluso, Bokie loc, Darc Skin, Ked Johnson, THE SERIOUS SYNDICATE INC. is here."

The new album from Joe Serious is truly a banger. If you miss the days of music with power and fire then you need to investigate this album. As Hip Hop music is changing to more repetitive hooks than the art of Rap itself, and the West Coast is in turmoil; Joe Serious has come out to bring Rap back in its original form with tight P-Funk and G-Funk Beats, "Laced with Lyrics that paint stories of hardships and life experiences on the streets of East and south central Los Angeles"! This new style is mixed with clear vocals that separate Joe Serious from the rest of the Latin Rap or Chicano Rap competition; making him unique and carrying a style of his own that even the black audiences can also relate to. Joe Serious is diverse with him rapping in English and Spanish with catchy hooks and singing in both forms as well. With his natural gifts and abilities of writing and co-production Joe Serious is in a league of his own.

Check out Joe Serious on MySpace at www.myspace.com/bigjoeserious and see what all the street buzz is about. You can hear his tracks and also purchase his album on iTunes, Napster or just Google Joe Serious. Joe Serious is taking hip-hop back to where we all would like to see it; back to the days of pure talented MC's and fiery lyrics – back to something hip-hop can be proud of – classic music from talented MC's. Check him out – you can thank me later. -RB Riddle WWW.THUGLIFEARMY.COM

Download: JOE_SERIOUS_ONE_SHEET.pdf
Download: Joe Serious proof_sm final.pdf

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